D'Addario — history of string production

From traditional craftsmanship in the mountains of Abruzzo to modern technology, more than 300 years of D'Addario brand history is a story of the constant search for the perfect sound.

More than three hundred years ago, the D'Addario family began producing strings in the Abbrucia mountains of Italy. Centuries of development, challenges, technology and research have all played their part in establishing D'Addario as the leading brand in string and accessory manufacturing that it is today. The best materials, manufacturing process, history and tips for choosing the right guitar strings and accessories — all this will be revealed during the presentation of D'Addario — the history of string production.

Hosted by Matei Rusu (D'Addario)

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