LOREEN

For over fourteen years, Loreen has created a unique niche with her sound. During this time, she collected several billion streams worldwide and has long since established herself as one of the most spiritual and emotionally fearless voices in modern pop. With songs such as “Feels Like Written”, which was co-written by Sia, the media hyped “Is It Love” and the global phenomenon “Tattoo”, which topped the charts in over 10 countries, Loreen has once again confirmed her position as one of the most influential artists of her generation. Her music unfolds inwards and outwards, is intimate yet expansive. The Swedish singer also proved this with the surprising release of the song “Wildfire”, which Loreen staged for the first time at YOYO in Paris last week. The multi-platinum-winning singer is now announcing a tour through Great Britain and Europe. The Wildfire Tour takes them through seven countries in September and October — from Great Britain via Ireland to Germany, Belgium, France, Poland and the Netherlands — to legendary venues such as the Dublin National Stadium or the iconic Paradiso in Amsterdam. In Germany, Loreen will perform at Cologne's Carlswerk Victoria, Berlin's Astra and Hamburg's Grosse Freiheit.

“Wildfire” will be released on March 27 and represents a musical work of art that was in the making over a decade. The artist's third album follows a career-defining catalog of cultural milestones such as her number one debut album “Heal” (2012), her second album “Ride” (2017), the ESC winning songs “Euphoria” (2012) and “Tattoo” (2023), as well as more recent singles such as “Forever” (2024), “Gravity” and “Warning Signs”. What unites all of her works is the exploration of feelings such as love, vulnerability, identity, and human connections. With “Wildfire,” she invites her listeners on a journey that embraces the full emotional spectrum: despair and confusion, anger and aggression, pain, sexual energy and liberation. This coexistence allows every feeling to have its right to exist — without any judgment. Instead of controlling the emotion, the album honors those feelings by bringing the truth to the surface and allowing something new to emerge from the ashes. The upcoming live shows will transfer this philosophy to the physical world. Designed as an immersive and almost ceremonial experience, the performances merge the boundaries between concert and collective awakening, which is part rave, part meditation and part cosmic communion. Fans can look forward to Loreen playing brand new material from her third album live for the first time. As Loreen herself says about the tour: “We designed this tour to take people into my world; a place where you can lose yourself for a while. I hope to awaken something in them that is real. ”