Zoo Co: Three Men On A Billboard

In 1982, at the height of an economic crisis, three men entered a competition to win a mobile home. The challenge was simple: whoever could live the longest on a 30-foot billboard beside a motorway would win. The radio station thought they would last a few weeks… They stayed for 261 days.

As weeks turned into months, what began as a marketing stunt for a small-town radio station became one of America’s strangest media sensations.

Following the multi-award-winning Perfect Show for Rachel, Zoo Co founders Flo O’Mahony and Fleur Rooth join forces with writer Jackson Used to bring this true story to the stage. As they live-direct the action each night with input from the audience, life on the billboard becomes entangled with their own decade-long creative partnership, exploring what it takes to build, share and sustain something together.








Presented by the Barbican.

Zoo Co has received support from Arts Council England, Cockayne Foundation, Esmée Fairbairn Foundation and Garfield Weston Foundation.





Creative Team